What is Influencer Marketing and Are Social Media Influencers Effective

There is no doubt that using social media influencers can be an effective aspect of your marketing campaign, but using social media influencers in your social media strategy can be a daunting thought – especially if you and your brand has never worked with influencers on a campaign before. Read on to find out more about social media influencers and how they can be effective.

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Communications in a Time of Crisis

As the COVID-19 emergency dominates the headlines, we are seeing an overload of news, headlines, information and communications in our inboxes, on TV and on our social media channels. What we can learn in these unprecedented times is maintaining an open source of communication, while keeping in mind the three C's of communication, is extremely important.

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